282 300
Cooperation between the Center for Language Education and Cooperation of the Chinese Ministry of Education and StarTimes Group has seen the first Chinese teaching TV program Happy Chinese air across Africa.
Chinese is one of the most widely used languages in the world and one of the official languages of the United Nations.
Happy Chinese is broadcast through StarTimes Kids channel and Sino Drama channel available on satellite and terrestrial platforms as well as on the Group’s video streaming platform StarTimes ON.
The multi-channel broadcast of Happy Chinese has provided a choice for the audience who want to learn Chinese.
The programme has attracted the attention of the audience with positive feedback received on its ability to relay Chinese learning needs.
The programme has provided a preliminary understanding of Chinese and Chinese culture.
The economic and trade cooperation between Africa and China has deepened with increasingly frequent personnel exchanges.
More and more people want to know about the Asian giant with learning the Chinese language going a long way towards understanding their rich culture.
Happy Chinese has built a useful learning platform for the audience with no Chinese learning experience.
Detailing quality and localized teaching resources based on rules of language learning and media communication to produce both entertaining and informative content thereby building a rich platform for language and cultural exchange between Africa and China.