• Sun. Jun 26th, 2022

Rise to the Challenge with the All-New Redmi Note 11 Series

Feb 17, 2022

Xiaomi Kenya today launched the Redmi Note 11 Series, pushing forward the legacy of Redmi Note series with three all-new devices: Redmi Note 11 Pro, Redmi Note 11S and Redmi Note 11. Rising to the challenge to bring even stronger specs and features, Redmi Note 11 series brings powerful upgrades to its camera system, charging speed, display and SoC —making flagship-level smartphone performance more accessible than before.

Capture the moments with a flagship-level camera setup

Raising up the flagship camera experience, Redmi Note 11 Pro, and Redmi Note 11S once feature 108MP primary sensors, allowing you to capture and share moments of your life in high resolution and true-to-life details. Utilizing the Samsung HM2 sensor with a large 1/1.52″ sensor size, the main camera leverages 9-in-1 pixel binning technology as well as dual native ISO to deliver incredible images with higher dynamic range and colour performance, with excellent results even in dim light. The 8MP ultra-wide angle camera extends your perspective with a 118-degree viewing angle, and the 2MP macro camera captures fine details from up close. Additionally, the 2MP depth camera on Redmi Note 11 Pro, Redmi Note 11S and Redmi Note 11 allows you to create a natural bokeh effect for your portrait shots. The front of Redmi Note 11 Pro and Redmi Note 11S feature a 16MP front camera that can capture clear, natural-looking selfies.

FHD+ AMOLED DotDisplay with up to 120Hz refresh rate & trendy flat-edge body

Boasting a high refresh rate up to 120Hz and a touch sampling rate up to 360Hz, Redmi Note 11 series enhances your screen experience with smoother animations and lag-free transitions, while also registering more precise finger touches. With a screen size of 6.67-inch and 6.43-inch, the series is equipped with a FHD+ AMOLED DotDisplay featuring DCI-P3 wide color gamut, provides more vibrant colours and details, while also reaching as much as 1200 nits to ensure the screen’s clarity even in bright daylight.

The beautiful display is packed into a trendy flat-edge body design. Plus, with dual super linear speakers located at the top and bottom of the phone, Redmi Note 11 series offers a complete entertainment experience with immersive stereo sound for gaming or watching videos.

Speedy and powerful performance at all fronts

Redmi Note 11 is equipped with a Snapdragon® 680 processor built using flagship-level 6nm process to deliver superior performance while conserving power. Redmi Note 11 Pro and Redmi Note 11S rise to the challenge with advanced octa-core MediaTek Helio G96 processor and up to 8GB of RAM. Additionally, all three Redmi Note 11 series devices equip you with a 5,000mAh large-capacity battery. Alongside this exceptional battery capacity is Xiaomi flagship-level 67W turbo charging in Redmi Note 11 Pro, which take as little as 15 minutes to fill 50% of battery. Redmi Note 11S and Redmi Note 11 feature 33W Pro fast charging, allowing you to charge to 100% in about an hour.

Market availability:

Redmi Note 11 Pro and Redmi Note 11S come in three variants 6GB+64GB, 6GB+128GB and 8GB+128GB while Redmi Note 11 comes in 4GB+64GB, 4GB+128GB and 6GB+128GB variants.

All the variants of Redmi Note 11S and Redmi Note 11 will be available in the market immediately but Redmi Note 11 Pro variants will be available from early March.

The spirit of the Redmi Note 11 Series – Rise to the Challenge – acts as a call-to-action to Xiaomi fans, inspiring them to rise to their everyday challenges and create a better version of themselves. Last week, Xiaomi Kenya kicked off the Redmi Note 11 Series challenges by launching a campaign song by Exray, Ndovu Kuu and Jovial and inviting people to participate in the music and dance challenge on Tiktok and Instagram. In the coming weeks, the brand will pose various challenges – Fitness, Drip, Photography and Football – daring the fans to rise to the challenge.

Xiaomi is a brand loved by its fans, who enjoy engaging with it online. It officially launched in Kenya in 2018 with at least 10k Xiaomi fans on their Facebook community. By 2019, it had over 100k fans and 200k fans at the end of 2020. By end of 2021, Xiaomi became the most successful brand online with over half a million fans in Kenya and over 50,000 monthly sales.

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