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Naivas Supermarket has today opened the 95th store in its race to mark the 100 outlet store.
The leading retailer in the greater Eastern Africa region in keeping up with its
calculated and strategic expansion plan, has made its entry into the upscale Karen suburb for
the 2nd time having opened its first outlet in the area in 2020 at the Waterfront Mall.
The outlet which sits at the busy intersection of Lang’ata and Lang’ata South Roads covers 10,000
square feet of trading space.
It is the anchor tenant of the new One Stop Arcade, Karen.
The new outlet, bears the elevated food market model which Naivas first introduced in Naivas Food market Greenspan early last year.
Speaking during the launch, Naivas Chief Commercial Officer, Willy Kimani said,
“We are elated to be making a comeback to Karen following the success of our first outlet in the area. We do not take it forgranted that the brand has not only been accepted but is now a valued addition to the Karen-langata community. It is thanks to this sense of community that we were asked to fill a gap in this
neighbourhood of Karen and we heed the call of course backed by data and insights.”
Kimani revealed that they have officially kick started the countdown to the hundred branch.
“As we celebrate the opening of the 95th branch, we are also officially kicking off the countdown to
the 100th branch in what we are calling the #RoadTo100. We are delighted that as a homegrown Kenyan
brand, we have reached heights previously unprecedented in the retail industry and are about to make
history,” he stated.
“Even though we are ecstatic to mark this milestone, it is not lost on us the responsibility we
bear to society as a business whose DNA is Kenyan, a responsibility that we fulfil diligently with each
strategic and calculated store opening. The expansion of the business has seen to it that we employ
both directly and indirectly tens of thousands of people, purchases from suppliers both big and small
and elevated retail standards as a whole,” he added.
Read Also:https://taarifanews.co.ke/naivas-opens-coasts-9th-store-in-opening-spree/
The new store will have fresh produce occupying 25% of the store space, supplemented by FMCGs,
and other general products.
Naivas will also be partnering with Art Caffee on the new branch.
As is tradition, shoppers can expect to enjoy exclusive store opening offers which will ensure that you will make Karen Food market One Stop your last stop and live up to the brand promise; saves you money!