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Kenya’s leading retail chain, Naivas Supermarket has today opened doors of its newest outlet in the Bombolulu suburb of Mombasa City.
This becomes the chain’s 9th in the coastal region and 94th branch countrywide as the retailer edges closer to being the first supermarket chain in the country’s history to hit triple digits in the branch network.
The outlet is in Bombolulu at Petrocity along Mombasa- Malindi Road covering 5,000 square feet of trading space.
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As has been the culture of every branch opening, Naivas intends on living up to its brand promise; saves you money, by ensuring shoppers enjoy exclusive sales offers to residents of the greater Bombolulu area.
Speaking during the launch, Naivas Chief Commercial Officer Willy Kimani thanked the coastal customers saying they understand their needs after their informed research and insight.
“We are making a grand return to the coast region thanks to the overwhelming support of the local community that has seen the success of the 8 branches we already have in the region. This to us is a significant store opening as it heralds our expansion plan for the coastal region this year and our first neighbourhood store in the region,” Kimani stated.
“As always, our commitment is to Kenya and this new development is informed by the needs of the Bombolulu shoppers as informed by research and insights into the region,” he added.
Kimani promised a world-class shopping experience that has now become akin to the Naivas brand.
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“We have identified whom our customers are by continuously studying and understanding their needs since retail is detail and delivering it all with unmistakable Kenyan hospitality,” he concluded.
The launch comes a week after they launched an express store in Nairobi.
The retailer has a busy 2nd quarter ahead as it purposes to open two more outlets in Karen and Kisii.