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Kenya’s number leading retail chain, Naivas Supermarket has officially opened the doors of its 92nd outlet.
This comes as they kick off the expansion plan set for this year and is a step closer to store number 100.
This will be a feat that will be the first to be accomplished by a supermarket chain in Kenya.
The new outlet, covering more than 20,000 square feet of trading space is the new anchor tenant at The Brick Mall, along Kiambu Road and the 6th Naivas Outlet in the greater Kiambu County.
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Speaking to Taarifa News before the launch, Naivas Chief commercial officer Willy Kimani said they are set to continue fulfilling the needs of their customers to ensure trust.
“Naivas’ heritage as a Kenyan homegrown brand has set us apart in the art of anticipating customer needs even before they voice them, this has ensured that we continually learn the science of understanding our customers and ultimately meeting them at their point of need, the most critical being freshness, quality, variety, affordability, and convenience. 33 years down the line our
customers know they can trust us to deliver on these, every time they patronize us.This branch will be no different, the shopping experience promises to be wholesome as it is stocked with a variety of products ranging from fresh produce, commodities, electronics, and other general products,” Willy Kimani stated.
‘Kikapu Kibonge’-Naivas Launches season’s Campaign
The store opening comes few days after the launch of the seasonal campaign dubbed Naivas Kikapu Kibonge, a 9 week campaign that speaks to the hard economic situation that Kenyans are facing.
“We promise not only Thindigua residents but all Naivas shoppers across the country of kiextra offers, kibiggie discounts and kibunda choices. We know economic times have been tough but as the Kenyan retailer of choice, we bear a duty to society to make the shopping basket heavier while ensuring it is lighter on the pocket,” Kimani added.
The retailer has a busy second quarter ahead as they purpose to open a total of six more outlets by July of 2024.