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Samsung Electronics East Africa has recently unveiled the Signature Service program for their premium customers. The package includes transport from the Samsung dealer store, installation at the customer’s home as well as detailed user training for the users of the electronics.
Customer needs are the greatest driver for innovation by Samsung, both at the technological and service level. Being both a global and local market leader the tech company has seen the need to provide additional services that make the purchase process easier for the customer. The Samsung Signature Service post-purchase care package will apply to selected consumer electronics products. This will see the customers have their products delivered to their homes, installed and all the users trained. This is in addition to the services provided by the Samsung call center where all customers can call to get assistance with regards to their electronics.
“As Samsung Electronics we have invested heavily in research and development resulting in the latest technology in our consumer electronics range. Due to this evolution in the technology, we see the need to train our customers on how to use the various electronics in order for them to fully enjoy the benefits of our products” said Mr. Sam Odhiambo, Head of Consumer Electronics Division at Samsung Electronics East Africa Limited.
Samsung Electronics prides itself in its research and technology development that is user-driven which guides all services that are offered in the different markets. The Signature Service is among the services requested by high-end customers as a result of customer feedback from the recently launched Samsung online brand store that allows customers to shop for Samsung products from the comfort of their homes.
The service will be available at all Samsung electronics dealer stores starting with Nairobi and subsequently to be rolled out to other counties in the coming months.