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Naivas has opened a fourth outlet in Eldoret as it continues to step up its expansion aggressive.
This brings a total of 85 stores across the country.
The leading retailer announces the decision to expand in the region been informed by the need to continually offer shoppers an experience that compliments their lives by being a one-stop premium shop.
“We are very delighted to be making a grand return to the city of champions, Eldoret has seen the success of three of our outlets; Referral, Sokoni and the year old, Zion Mall,” said Willy Kimani, Naivas Chief Commercial Officer.
The outlet covering 39,999 square feet of trading space is located along Stendi Kisa-Yala Road at Elgon View Mall in Elgon View Estate, a suburb in Eldoret.
The new store will carry a wide range of product categories ranging from fresh produce, commodities, electronics, and other general products.
The retailer has a busy first half of financial year 23 ahead, as it sets its eyes on several store openings which include Ojijo Road in Parklands, Meru and Ruai.
Increased expansion of supermarkets has been a key driver of the growth of retail outlets and subsequently, the property market in Kenya, according to a Knight Frank report.
The 2022/23 edition of Knight Frank’s Africa report termed supermarkets as a ‘darling’ of the retail sector whose growth has been informed by increased demand for retail shops and high mall shops.