389 300
Kenya’s leading retailer Naivas Supermarket and California Select Wine have officially launched their exclusive California wines catalogue into the market.
It is said that great wines can only come from great sites and California is one of the premier wine regions in the world.
The leading retailer has now got into a partnership with a brand responsible for producing over 90% of all US wines.
Many of the wineries from the California wine region boast a rich history of wine growing and over 130 years in the winery
business.
New-style traveller centres launch in Naivasha, with first regional electric vehicle charging
California Select Wines is an exporting sales and marketing company which prides itself in taking California wines to new markets.
Their expertise has seen to it that we now have a wide range of quality yet affordable California Wines available locally
exclusively to Naivas liquor stores.
The range is exclusively produced in California and boasts of a selection of; Cabernet Sauvignons, Pinot Noirs
and Chardonnays to the lesser-known Moscato wines.
Speaking during the Launch, Naivas CCO stated that the wines will be stocked across all the Naivas stores in the country with classes of tasting being done across the liquor stores.
“Naivas is delighted with the new partnership as it speaks to the vision of providing a world-class shopping experience while remaining true to our brand promise of “saves you money,” remarked Willy Kimani.
“The partnership will see to it that quality California Wines are stocked across all our Liquor stores at very competitive prices,” he added.
“We understand the full enjoyment of wine depends upon many layers of context, each of which builds on the other to fill out the most complete picture of wine. The color, viscosity, texture of the wine, the flavor,s and most importantly the experiences that we unconsciously imprint in our memory. As a brand, we are also cognizant of the fact that not many Kenyans know all these, so as part of this partnership, we shall be promoting wine education to inculcate and grow a responsible wine culture in Kenya,” concluded Willy.
IBL Group acquires stake in Naivas International
Several wine-tasting and education sessions will be conducted in various Naivas Liquor Stores across
the country in the coming days and weeks.