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China’s Xiaomi Overthrows Apple in Global Shipments

Jul 16, 2021
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China’s Xiaomi Corporation has become the world’s second biggest smartphone producer, beating US rival Apple Inc by 3% in global shipments.

Xiaomi landed a 17% share in global smartphone shipments in the second quarter of 2021, behind Samsung with 19%, a report from research agency Canalys revealed. Apple came in third, with a 14% share of the market.

“Xiaomi is growing its overseas business rapidly,” Canalys Research Manager Ben Stanton stated in a press release, noting Xiaomi shipments have soared 300% in Latin America and 50% in Western Europe, compared to last year.

The report pushed the Chinese company’s shares 4.1% higher in Friday’s trading. Xiaomi’s success comes from a recent 83% surge in the company’s smartphone shipments, against a 15% increase for Samsung and only a 1% jump for Apple.

In its push into the premium smartphone market, the producer of everything from robot-cleaners to electronic tea-pots launched two flagship smartphones so far this year, with its Mi 11 Ultra offering one of the largest camera sensors ever installed in a smartphone. However, the average selling price of Xiaomi smartphones remains low compared to Samsung and Apple, which makes them increasingly attractive for consumers.

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