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PS Supports Reforms at Kenya Yearbook to Enhance Communication of Government Agenda

May 5, 2024 #Kenya News, #News
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The Principal Secretary for Broadcasting and Telecommunications, Prof Edward Kisiang’ani, has pledged support for reforms initiated at the Kenya Yearbook Editorial Board (KYEB).

This initiative, spearheaded by Board Chairman Sande Oyolo and CEO Lilian Kimeto, aims to empower the institution to generate its own revenue and effectively communicate the government’s Bottom-up Economic Transformation Agenda (BETA).

During a meeting with the KYEB Board of Directors and management, Prof Kisiang’ani emphasized the importance of these reforms in enabling KYEB to effectively communicate the five pillars of BETA, which include Agriculture, Micro, Small and Medium Enterprise (MSME) Economy, Housing and Settlement, Healthcare, and the Digital Superhighway and Creative Economy. He highlighted the need for success stories under these pillars to be disseminated through government agencies like KYEB, citing the increased food production in agriculture as an example.

The Principal Secretary expressed support for KYEB’s transition towards a new administrative structure and the adoption of innovative publishing technologies. He emphasized the importance of digitizing all KYEB products and employing innovative marketing approaches to enhance brand visibility and revenue generation. Prof Kisiang’ani reiterated the government’s commitment to supporting KYEB in becoming self-reliant financially and creating employment opportunities.

Acknowledging the challenges faced by KYEB, Prof Kisiang’ani assured the institution of the Ministry’s assistance in addressing these challenges. He commended the Board Chairman, Directors, and the CEO for their efforts in improving KYEB and pledged to present their ideas to the relevant Cabinet authorities for consideration.

In response, Board Chairman Sande Oyolo thanked Prof Kisiang’ani for his support and invited him to visit KYEB for a familiarization tour. CEO Lilian Kimeto assured the PS of KYEB’s dedication to telling Kenya’s story and communicating government achievements effectively.

Established in 2007, KYEB plays a crucial role in documenting government successes and Kenya’s journey through various publications, including the annual “Yearbook,” “AgendaKenya,” Cabinet series, “InfoBytes,” and sector-specific books.

The support from the Ministry signals a significant step towards enhancing KYEB’s capacity to effectively communicate government initiatives and contribute to national development efforts.

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