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SANKALP has hosted Africa’s largest convening on entrepreneurship and sustainable development, bringing together a dynamic network of innovators, business leaders, and policymakers. The forum celebrated Africa’s homegrown entrepreneurs and provided a platform to discuss sustainable solutions that drive economic growth and social impact across the continent.
Among the key speakers was Joseph Mureithi CEO and Founder of Camino Rees Agencies, Global Tilapia, a Kenyan enterprise revolutionizing the fish farming industry. Mureithi highlighted the company’s commitment to sustainability, quality, and food security, emphasizing its farm-to-fork model that ensures traceability from Lake Victoria’s fish farms to consumers’ plates.
Revolutionizing Africa’s Fish Industry
Global Tilapia, through Camino Rees Agencies, operates a fully integrated value chain that covers breeding, harvesting, processing, and distribution. “We ensure that our consumers get safe, high-quality, and accessible fish products,” said Mureithi
The company supplies tilapia in various forms, including fish fillets, fish fingers, whole deep-fried fish, fish nuggets, sausages, and mincemeat—catering to diverse consumer needs. Notably, they have developed child-friendly fish products, offering nutritious options for school snacks.
A Commitment to Nutrition and Sustainability
Mureithi emphasized the company’s organic approach, ensuring that their fish are raised without pesticides and fed with high-quality soybean-based feed (55% composition) to enhance nutritional value.
“We do not add any preservatives or artificial additives to our products, making them safe and healthy for all consumers, regardless of income level,” he stated.
To ensure affordability, the company adjusts packaging sizes to accommodate different income groups, making high-quality protein accessible across the economic spectrum.
Expanding Beyond Kenya
Currently operating in Kenya, Global Tilapia aims to expand internationally, with plans to export to Dubai, the U.S., and European markets. This expansion aligns with Africa’s broader goal of boosting agricultural exports and enhancing global trade partnerships.
A Platform for Growth and Collaboration
The SANKALP forum provided a crucial platform for African entrepreneurs to showcase their innovations, network with investors, and discuss strategies for scaling sustainable businesses. The event reaffirmed Africa’s potential as a global leader in entrepreneurship, sustainability, and agribusiness innovation.
As Africa continues to drive homegrown solutions, enterprises like Camino Ruiz Agencies stand as prime examples of how sustainability and business success can go hand in hand, creating long-term impact for both local and international markets.