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Nairobi city county Assembly has passed a motion that will ensure the County established Nairobi City County Broadcast Policy.
The motion by the Deputy Minority Whip Joyce Kamau suggested that broadcast policy will seek to establish the gubernatorial Digital press unit, County TV and Radio Broadcast directorate and Customer service.
The legislature said that this would be an effective why of information dissemination and civic education to the residents of Nairobi.
She added that it would be an easy way of public participation too.
“This will help cut the cost of advertisement which I was checking and it was ksh. 142Million. If we do our own broadcasting, we can minimize this amount and use the money in doing other projects like roads and health sector,” She said.
“it will also be a major source of revenue because we can commercialize the stations and make it more social bringing in investors to make their advertisements,” she added.
Joyce said that it is always hard for a common Nairobian to know what the governor is doing in a different part of the county urging that the county media unit will be telling them all that the governor is doing everywhere.
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On whether the City broadcast unit would stagnate like the National Broadcaster KBC, she called on them to upgrade and incorporate the evolving digital economy because they cannot run a media house like they did 30 years ago when they were starting.
” KBC maybe have refused to upgrade to the current digital system. You cannot run a broadcasting station the same way you did 30 years ago. You need to upgrade with the new generation and system and also digitize to catch up with the generation of the day,” she said.
The whip said that if it materializes, they will ensure professions are employed according to the law.