• Thu. May 8th, 2025

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Betika Backs Arsenal Fan TV Presenter Robbie Lyle’s Kenya Tour as Lead Local Sponsor

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Football fans in Kenya are in for an electrifying treat as Robbie Lyle, the iconic founder of Arsenal Fan TV (AFTV), lands in Nairobi for a week-long tour from 10th to 16th May 2025.

In a first-of-its-kind experience on Kenyan soil, Betika, Kenya’s leading gaming brand and long-time supporter of grassroots sports, is proud to partner with AFTV to bring fans closer to the beautiful game they love.

This fan-first initiative will feature a series of high-energy events celebrating football culture, community, and AFTV’s deepening ties with African audiences. The highlight of the tour will be an electrifying Watch Party on Sunday, 11th May in Nairobi, where fans will catch the Arsenal vs Liverpool showdown live alongside Robbie — complete with fan activities, music and giveaways.

“Football isn’t just a game; it’s a lifestyle — and nobody lives it louder than Kenyan fans. We’re excited to partner with Robbie Lyle and AFTV to create moments that celebrate our shared passion,” said Betika’s Group CEO Mr. Mutua Mutava “This is not just a mere tour — it’s a movement.”

Beyond the Watch Party, Robbie’s itinerary includes local fan meetups, a football clinic with community teams, and an exclusive media session to discuss the global evolution of fan-led sports content and AFTV’s growing African footprint.

As Robbie put it ahead of his visit: “Kenya has one of the most passionate football communities in the world. I’ve always wanted to connect with fans here directly — and I can’t wait to experience it all, AFTV-style.”

Betika is leading this cultural moment in collaboration with Kenya Airways, Serena Hotels, and the Kenya Tourism Board (KTB), all unified by a vision to showcase Kenya’s vibrant youth, unmatched football energy, and welcoming spirit.

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