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Pwani Oils, through the Ushindi Multipurpose Bar Soap brand, has announced a capacity-building partnership with Mama Fua – Kenya.
The campaign, which runs until end of 2024 is set to benefit over 4,500 daytime domestic workers, popularly known as ‘mama Fua’ through training and equipping them with the cleaning tools needed to enhance their professional credibility, while strengthening their association with a respected household brand.
Additionally, Mama Fua app users will benefit from basic training sessions that will cover the efficient use of the multipurpose soap for various household cleaning needs, in addition to special discounts on Ushindi products and branded cleaning aprons.
By integrating the Mama Fua app into its broad strategy, Ushindi is leading the way in supporting Kenya’s workforce of home cleaners.
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“Partnering with Mama Fua allows us to play an even greater role in keeping Kenyan homes clean. We believe that cleanliness is not just about the products used, but about the people who make it happen. Mama fuas are the unsung heroes of Kenyan households and we are proud to embrace and offer them the support they deserve.” Pwani Oil’s Commercial Director, Rajul Malde said.
“We are excited about this partnership because it aligns with our mission to enhance the skills, credibility and opportunities available to domestic workers across Kenya. This collaboration will ensure that our domestic workers not only have affordable cleaning tools but also the support to thrive in their profession.” Stephine Ngutah, the Founder and CEO of Mama Fua, added.
The initiative follows a recent upgrade in the reformulation of the Ushindi Multipurpose Bar Soap, using reformulated enzymes that enhance its cleaning power, making it as powerful as powder soap.
The reformulation comes at a time when Pwani Oil is enhancing its capacity in home care products, supported by its expanded production plant in Kikambala, Kilifi.
To meet the demand for high quality cleaning products, Ushindi recently increased its production by 25%, ensuring that households and cleaners have ready access to a trusted cleaning product.