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Business leaders, investors, policy makers and key stakeholders from the Corporate and SME’s sector had their inaugural golf tournament last week.
This is aimed at understanding the role of women in decision making, whilst purchase and consumer brand and services.
In her remarks to the press, BSD Group Founder and CEO Eva Muraya said they’ll aim to advance confidence in the top most 100 brands that are loved by women.
“The desire shown by all brands, businesses, and organizations to participate in the inaugural TMLB has demonstrated their emphatic belief in our cause and confidence in advancing the brands loved by women,” Muraya stated.
Further, she stated that the forum will enable foster a pace and give emphasis to appreciate and learn the essence of women in the country’s economy and business growth.
A study by IPSOS in conjunction with BSD Group seeking to establish the authority of women consumers as an emerging significant and profitable consumer market.
In the research mobile telecommunication service providers are the most loved brands by women in Kenya, with Safaricom the most popular followed by its cash transfer service M-Pesa, and competitor Airtel Kenya.