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Kenya’s Leading retailer Naivas supermarket is keeping true to its strategic expansion plan with a
return to the coast region barely two months since it last set up an outlet in Bombolulu.
The retailer has today opened the door to its newest branch in Malindi along the Malindi-Mombasa highway and just 2km from Malindi Airport.
This is the second branch in the town fondly refeed to as Little Italy and the third in Kilifi County.
This latest outlet brings its store tally to 10 in the coast region and 97 countrywide spread across 24 towns and cities in the country.
Read Also :Road to 100: Naivas Opens Second Store in Kisii
The branch is an excellent addition to the supermarket chain as it has a very strategic location that allows it to serve not only the residents of Malindi but also travellers transiting through the region as well.
It sits in a mixed-use development that has other businesses that beautifully complement it including but not limited to a petrol station.
Speaking during the lauch, Andreas Von Paleske , Naivas Chief of Strategy said this will be a historic financial year because of their 100 mark target.
In the 33 years that the retailer has been in existence, they will be making the hundred mark milestone this FY2023/24.
“This is a big year in the books for us. As we set our FY24 plans in motion with the biggest being us hitting the historic 100 branches. We have dubbed this countdown, #Roadto100, as we are taking stock of the 33 years’ worth of work that has led us to this moment! Looking at where we are today, we could not have done it without the support of our shoppers who have constantly demanded more, better and faster from us,” he said.
It has taken the retailer just one and a half years to return to Malindi which is a testament to the support they have received from the community here.
“We have made it our modus operandi to listen to our customers’ feedback and constantly deliver new and enhanced shopping experiences. 97 branches in, we believe that we have the building blocks in place to help define the next chapter of retail and do so while driving strong growth,” He added.
He emphasized that their aim remains to provide a world-class shopping experience to their customers.
“Since we opened our first outlet in Malindi in December of 2021, our goal has been simple: providing the community a world-class shopping experience served with unmistakable Kenyan hospitality all
the while keeping true to our brand promise of “saves you money”.
Read Also:Naivas Opens the 90th store at Nairobi West Market
The addition of the second outlet rubberstamps this as a winning formula and we intend to keep at it.
“As has been our tradition we will run a 4-week campaign dubbed Malindi Tena na Tena. The people of Malindi have really honoured us through their support and for us we will keep turning up for them again and again whenever they call on us. This campaign will see the residents of Malindi enjoy unbeatable store opening offers amongst many other goodies,” concluded Mr. Andreas.