World’s fastest-growing smartphone brand Realme, has defied a general slump in shipments linked to high inflation and global supply chain disruptions to grow its share of smartphones entering Kenya and other African markets.
According to the research firm Canalysis, realme was the only brand that recorded a positive growth in number of shipment in the first quarter of 2023 of the top five smartphone vendors in the continent.
From this report, realme’s shipment share grew by 11 percent to 3 percent while the rest recorded a drop of between 13- 42 percent over the Period.
Realme Kenya PR & Marketing Manager, Mildred Agoya said a rising demand for entry-level smartphones in Kenya, Morocco and Algeria were biggest drivers of the growth.
“We continue to record increased popularity of smartphones under this different segments with the entry level segment, especially from a youthful customer-base, in these three countries. We are very proud for such a performance that reflect on our resolve to meet dynamic needs of our customers even in difficult times, with innovative solutions and budget friendly devices,” said Agoya.
Among realme’s popular models in the entry level segment is the C-series- rich in high-end features including Full HD screen, faster processing speed, bigger storage and high quality compared to other brands in this segment.
With the newly launched realme C55 being named “champion” of the segment among its competitors.
In 2022, realme announced it will over the next three years create an additional 15 markets with 1-million smartphone shipments under its ‘Market Cultivation’ strategy.
However, it will cut down on new smartphone launches to increase shipment number of most popular models.
“This has begun in earnest and we are beginning to see the impact on the market as
seen in our first quarter numbers,” said Agoya.