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Naivas, Visa Ink deal to develop Co-branded Loyalty cards

May 22, 2024 #Main Story, #Naivas, #News, #Visa
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Naivas Supermarket and Visa have announced a strategic partnership to develop a co-branded loyalty card.

This innovative collaboration aims to enhance the shopping experience for Naivas customers by providing value-added benefits and rewards.

The co-branded loyalty card, a first-of-its-kind in the Kenyan retail sector, will combine the convenience and security of Visa’s digital payment solutions with the benefits of Naivas’ customer loyalty program.

The cardholders will have the opportunity to earn loyalty points for every purchase made at Naivas Supermarket and other participating Naivas partners, which can be redeemed for future discounts and special offers.

“The loyalty program which we have aptly dubbed as the Reward Card, is our way of appreciating our customers and telling them thank you for choosing us.” Naivas Chief of Strategy Andreas von Paleske stated.

 He said that the mission of Kenya’s largest retailer has been to provide an affordable world-class shopping experience to our customers, they are looking for ways to further enhance the customer offer.

“This partnership provides us with an opportunity to offer a world-class shopping experience and customers will be able to use this card with the fact one can now use this card to shop in millions of locations worldwide, it does not get any more global than that.” He said.

In addition to earning and redeeming points, cardholders will also enjoy other advantages including installment payments; i.e. buy now pay later.

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The customers will also be able to make contactless Payments.

The card will allow contactless payments, providing a safer, faster, and more convenient way to pay.

The retailers’ Customers will also have a global Acceptance as a Visa card will be accepted at millions of locations worldwide, both online and offline.

The customers have also been assured of secure Transactions as the card comes with Visa’s advanced security technologies, offering peace of mind to customers.

“Our collaboration with Naivas Supermarket is a significant step forward in our mission to enable seamless, secure digital payments for everyone, everywhere. We are thrilled to bring this unique offering to consumers in Kenya which will allow all Naivas customers to have access to a global, reliable, and secure digital payment option in the form of a Visa card. By making digital payments more accessible, we are helping to bridge the financial divide and paving the way for a more inclusive society. We look forward to the positive change we can bring together.” Vice President and General Manager, Visa East Africa Chad Pollock Said.

 The co-branded loyalty card will be available in all Naivas outlets across the country in the coming months.

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