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Kenya’s leading retail Naivas Supermarket has continued with its raid on the business spaces that had been previously occupied by Tuskys.
The retail giant has today opened the Greenspan Mall store marking the 8oth mark after they halted opening it last year December.
This opening marks the kickoff of the retailer’s expansion plans for the year.
Naivas has also already planned to open the Imara Daima store taking over the collapsed Tuskys retail.
Last year they took over spaces that had been previously occupied by Uchumi and Tuskys along Moi Avenue.
Speaking during the launch, Naivas CCO Willy Kimani said it is not a competition but a calculated move.
“This is not a race to fill every available retail space, but a very strategic and calculated business move supported by market research and data to ensure that wherever the business sets up shop, there is a ready market and it will be meeting a need. The innovation in the food market store format that you’ll witness in Greenspan is a testament to our commitment to innovate to meet shopper needs whether explicitly or implicitly expressed,” said Kimani.
The new outlet covering 57,000 square feet becomes the retailer’s biggest outlet by store size with the shopping space resting at the mall’s ground floor. This development makes this outlet the second food market in the larger Eastlands region after the recent upgrade of the Buruburu store into this store format.