Naivas Supermarket today launched the first Easter Campaign.
The campaign promises to be authentically Kenyan while delivering memorable experiences
through thematic campaigns all the while exceeding customer expectations.
This inaugural campaign comes barely a month after Kenyans took to social media to protest
over the high cost of living with the hashtag #lowefoodprices.
This was to get the attention of powers that be on the plight of Kenyans in reference to the runaway food prices.
Even as Kenyans are already feeling the heat, the IMF is warning that inflation will only get worse
due to high import costs and supply chain disruptions.
“It is moments like this that define our character and with the odds stuck against the Kenyan
people, as a homegrown retailer and supermarket of choice for the Kenyan people we have
had to step up and truly live up to our promise, saves you money, at this very deciding
moment in our history. It is for this reason that we are launching an Easter campaign dubbed
“Tusahau siasa tutakusave hii holiday” with the tagline being Kila Wiki…Kila Kaunti…Bila
Siasa,” said Willy Kimani, Naivas Chief Commercial Officer.
The CCO appreciated the majority of Kenyans who enjoy their best prices through their daily promotions.
“Through research and insights, we have come to appreciate that majority of Kenyans
would rather enjoy everyday best prices and sales promotions of basic commodities. It is for
this reason that we settled on everyday best price and sales promotions as the way we saw
best fit to bring cheer during this holiday season. As a homegrown brand that understands
customer needs, we will do our small bidding in making the long holiday a little more
bearable, affordable, and memorable,” continued Willy Kimani.
The campaign promises 9 weeks of the very best everyday price and exceptional sales
promotions covering the school holidays, Ramadhan, Easter, Back to School, Labour Day,
and Eid ul Fitr.
According to Kimani, this has been made possible through support from their partners, who have seen it good to have their customers enjoy great value across all categories ranging from fresh produce, daily groceries, household items, electronics and so much more.