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LG Electronics has unveiled upgradable home appliances that offer an option for users to level up their experience in line with their unique and changing lifestyle.
Developed under the concept, Evolving Appliances For You, LG upgradable appliances can incorporate new features developed in the future based on owners’ usage patterns and habits.
Commenting while announcing the new paradigm of appliances, LG Electronics Home Appliance & Air Solution Company president Lyu Jae-Cheol said, “Upgradeability challenges the idea that expensive appliances are designed with planned obsolescence in mind”. “What upgradability brings to the table is the ability to add a new function or convenience to an existing appliance through new software, new hardware or both”. Cheol added.
For the customer, upgradability enables the LG appliance to keep up with changing trends and usage patterns over the many years of that product’s lifespan, extending its usefulness many times over.
For instance, users can improve the performance of the LG PuriCare air purifier when a new pet joins the family by upgrading with the Pet Care Filter (sold separately) to more thoroughly filter out pet fur and dander from the air.
Upgradable LG dryers can be enhanced later on to handle different climates and fabrics with new accessories and software downloadable from the Upgrade Center in the LG ThinQ app.Loading…
“We want customers to experience the feeling of getting a new washer or refrigerator throughout the entire lifecycle of an LG appliance, not just the first time they bring the item home.”
Customers in specific markets can expect to see LG’s first upgradable washer and dryer later this year as part of LG’s plan to introduce approximately 20 upgradable appliances. Upgradable products and features may vary depending on the model and region.