• Thu. Jul 7th, 2022

Canon Launches Long Awaited R Tour in Kenya

Jun 3, 2022

Canon Central and North Africa announced its long-awaited R-tour’s commencement in Kenya from June 2 nd that will witness the launch of two of its revolutionary products EOS R3 and EOS R5 C alongside showcasing its newly introduced Powershot Zoom, the EOS R7 and EOS R10.


Canon unveiled its pioneering products EOS R3 that offers all the familiarity and speed of Canon’s
renowned EOS-1 series, with the innovation and versatility of the pioneering EOS R System.

With a brand new, innovative 24.1megapixel sensor, the EOS R3 gives an optimal balance of performance,
resolution, and speed to offer news and sports photographers a camera to outperform and outpace the
competition.

Likewise, The EOS R5 C is a powerful, hybrid cinema camera which combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities.

A high-resolution, full frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three
elements that enable high fidelity 8K capture, and 45 megapixels still photo capture at burst speeds up to
20 frames per second, all in a single body of the EOS R5 C.


Building on its ethos of putting people first, the company aspires to fortify its presence in Kenya by
engaging directly with consumers and partners through the means of R-tour, thus opening doors for direct conversations and feedback.

The R Tour in Kenya will bring together channel partners, selected professional Photographers, social media influencers and media, among others to create a truly inspirational platform for its consumers to engage and interact.

The dealer’s conference will invite channel partners from across Kenya to participate in Canon’s vision of building a strong and sustainable market for the country.


“We are thrilled to launch R-tour in Kenya that serves as a very significant market to us. We have seen
some exceptionally brilliant photographers come out of Kenya and some equally breath-taking and nerve-wracking photographs take birth from the WRC Safari Rally. Kenya is swiftly making its mark in sports and wildlife photography with the market evolving at a rapid pace,” commented Amine Djouahra, Director of Sales and Marketing,Canon Central and North Africa.

“The R-tour gives us an opportunity to get closer to our customers, photographers, partners, fans and enthusiast who want to deep-dive into the world of photography but either lack resources or opportunities. Through the R-tour, we want to ensure that we create these micro-opportunities for all those interested in learning about Canon, its products or even photography in general that they can leverage on. For me, R-tour stands for building relations and that’s what we are here for in Kenya,” he added.


Canon envisions to continue engaging with end-users through a series of events including Photo walks,
Masterclasses, Competitions, and Generation R Community events among others.

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