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Bamburi Cement has diversified its product offering and will now produce ready to use tile adhesives as it looks to tap into the specialized mortar sector.
The cement manufacturer has launched the Bamburi TectorCerum SETI 300’, a cementitious mortar product designed for placement of porous tiles including ceramics, terracotta, earthenware and natural stone tiles even as it looks to grow its Revenue streams.
Bamburi Cement’s head of innovation and technical services, Fidelis Sakwa said that the introduction of the new product into the market was in response to consumer needs and alignment with the global construction trends in modern tiling which require more specialized tile adhesive solutions.
“Innovation is a key lever in the company’s Building for Growth strategy and this milestone is a result of continuous investment in research and development coupled with paying attention to customer’s needs,” said Sakwa.
Sakwa says that the shifting trends in tiling in residential houses, shopping complexes, offices, restaurants, hospitals, educational institutions, hotels, among others influenced the launch of Bamburi TectorCeram SETI 300.
“We are delighted to tap into the growing demand for specialty mortar products such as tile adhesives. As a champion for innovation in construction, Bamburi cement is well-positioned to develop and present yet another construction solution to resolve challenges in the tiling sector,” added Seddiq Hassani, Bamburi Cement Managing Director.
The tile adhesive product, which is made from largely locally sourced raw materials, will go for a retail price of Sh640 per 25kg bag and will be available in all East African countries.
Bamburi Cement’s Sales Director, Kanyi Gitonga pointed out that One of the challenges in the building industry today, is the prevalence of popping out, cracking and falling of tiles.
This new tile adhesive is suitable for interior tiling solutions such as floor and wall applications and it is ready to use as it only requires addition of water on site.
Last week the Cement maker announced a price increase of up to 10 per cent on its Nguvu, Tembo and Fundi brands due to an increase in the cost of raw materials.